Augmented reality (AR) refers to the integration of digital information into a real environment, for example by overlaying additional elements in special glasses. In contrast with virtual reality, augmented reality superimposes visual additions onto people’s actual vision. This makes this technology particularly interesting for use in industry.

The Camelot Group and Goodly Innovations, a provider of augmented reality solutions, announced their partnership at SAPPHIRE NOW in Orlando, USA, which took place from June 5-7, 2018. The joint offer supports the digital transformation of pharmaceutical production. It combines Camelot’s industry, process and SAP expertise with Goodly Innovations’ augmented reality (AR) solution OptiworX.

Goodly Innovations’ OptiworX is the only dynamic multi-user team management solution that uses AR. It provides a state-of-the-art user experience based on intelligent navigation algorithms and includes several features to improve production efficiency: spatial recognition and highlighting as well as inline display of work instructions and product information. The solution was originally developed for the demanding needs of the biopharmaceutical production and packaging industry and has already proven itself for use in other industries. Companies benefit from reduced unplanned downtime, reduced cost of goods and increased efficiency.

To get an impression of what augmented reality looks like in practice, please watch this video:

Does your company have exciting use cases for augmented reality? Share your experience with us here in the comments section.

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