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Marketing

Successful marketing generates customer needs and promotes sales. The CAMELOT marketing experts blog here about how marketing should look like in your company and what you can improve in the future.

Successful marketing generates customer needs and promotes sales. Learn how marketing should work successfully in your company and what you can improve in the future.

03/05/2018 CRM

SAP Hybris Marketing – The Backbone of Digital Marketing

To remain in touch with their customers in the digital age, companies need to rethink their marketing activities. It used to …

Important topics

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The 9th “R” of logistics – Efficiency Gap Tender Process

With the increasing level of vertical integration, the eight Rs of logistics become more and more crucial. Besides the right (“R”) …

Future Value Chain

Building Supply Chain Capabilities for Integrated Business Planning (IBP)

Whilst Integrated Business Planning (IBP) is a cross-functional, enterprise-wide process the supply chain team is a critical contributor. The supply chain …

Innovation