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Marketing

Successful marketing generates customer needs and promotes sales. The CAMELOT marketing experts blog here about how marketing should look like in your company and what you can improve in the future.

Successful marketing generates customer needs and promotes sales. Learn how marketing should work successfully in your company and what you can improve in the future.

03/05/2018 CRM

SAP Hybris Marketing – The Backbone of Digital Marketing

To remain in touch with their customers in the digital age, companies need to rethink their marketing activities. It used to …

Important topics

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Integrated Business Planning – Enterprise Planning for a Volatile & Complex World IV

In part IV of my blog post series on IBP for Finance leaders, I will focus on how Integrated Business Planning …

Future Value Chain

Chemical Parks: What China can learn from Europe – Part II

In my first blog post on chemical parks in Europa and China, I talked about the emergence of chemical parks in …

Innovation

An Introduction to Machine Learning – the Heart of AI

Machine Learning (ML) enables the analysis of massive quantities of data. The outputs are typically predictions and recommendations. The algorithms are …