Data-driven approaches make sales more efficient and empathetic. More empathetic?!

For us, empathic sales means understanding the customer: What exactly is your concern, dear customer? What solutions can we offer you? And what ideas do we perhaps have beyond that?

YouTube

By loading the video, you agree to YouTube's privacy policy.
Learn more

Load video


Please activate subtitles

Empathic sales: Getting to know the customer

Large e-tailers show us how it is done in our private lives every day. However, in B2B there is often room for improvement. Luckily, B2B salespeople have the best chances of getting to know individual customers and their concerns.

Here at Camelot, we see a need to catch up with many customers in two areas specifically:

  • A new focus on digital service offerings
  • Working across departments

Constant improvement

This starts with the mindset, continues with processes, and stretches to but does not end with technology and tool support. After all, continuous improvement is the key to success. These are the areas in which we particularly prioritize constant improvement

  • Automation, so that services reach the customer faster
  • A good data basis for 360-degree view of customers
  • Feedback from customers, including problems, so that service can position itself well and act quickly

I’m sharing more about the specific implementations of these three points in the video.

 

Recommended articles

Innovation

Blockchain with SAP: Hybrid Network Architecture and Camelot Hypertrust Platform

This blog post is one article in a series of articles on the book “Blockchain mit SAP” (Rheinwerk Verlag, Bonn, ISBN 978…

read more
CRM

How to Leverage SAP Hybris Service Cloud to Improve Customer Service

Does this sound familiar? You get a call from a customer who is having issues with a product they purchased from …

read more
Data & Analytics

ILM Capabilities – Outlook on IT

Risk assessments and retention requirements drive companies to reengineer their data strategy. In order to meet the challenging requisites of regulations …

read more

Reimagine your Value Chain with us

Contact us