Data-driven approaches make sales more efficient and empathetic. More empathetic?!
For us, empathic sales means understanding the customer: What exactly is your concern, dear customer? What solutions can we offer you? And what ideas do we perhaps have beyond that?
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Empathic sales: Getting to know the customer
Large e-tailers show us how it is done in our private lives every day. However, in B2B there is often room for improvement. Luckily, B2B salespeople have the best chances of getting to know individual customers and their concerns.
Here at Camelot, we see a need to catch up with many customers in two areas specifically:
- A new focus on digital service offerings
- Working across departments
This starts with the mindset, continues with processes, and stretches to but does not end with technology and tool support. After all, continuous improvement is the key to success. These are the areas in which we particularly prioritize constant improvement
- Automation, so that services reach the customer faster
- A good data basis for 360-degree view of customers
- Feedback from customers, including problems, so that service can position itself well and act quickly
I’m sharing more about the specific implementations of these three points in the video.