How a new Camelot C4C app for MS Teams helps to improve collaboration within sales processes

The world has changed dramatically since the advent of COVID-19. During these difficult times it has become increasingly important to stay at home to ensure the ongoing safety of the community. Emphasis has been placed on being able to continue doing work activities from home. This has led to software bridging the gap and ensuring deep communication.

One example of these solutions is Microsoft Teams. Microsoft Teams is a business communication tool. Users can video call each other, organise meetings and communicate via text chat. According to the Verge, Microsoft Teams has increased in usage by 70% up to 75 million users since the COVID-19 pandemic [1]. It has been responsible for connecting businesses during a time with isolation and staying at home.

Another example of software that has dramatically shaped how we do work is SAP Cloud for Customer (C4C). SAP C4C is Customer Relationship Management software that enables sales teams to spend more time with customers, empowered with intelligent recommendations to help win deals. SAP C4C has proven itself in a tough market to provide insightful recommendations to its users. We believe that this power can be leveraged in conjunction with the communication power of Microsoft Teams to create a product that plays to both products’ strengths.

The Camelot C4C app for Microsoft Teams

Microsoft Teams and third-party extensions go hand in hand. Microsoft Teams features a built-in app store with a variety of useful third-party apps. Big businesses have shown signs that they are actively using these third-party applications as well. Telekom and Unilever both came out saying that their Microsoft Teams integrated workflows have provided amazing results for their businesses [2][3]. We decided therefore, that we needed to be the first ones to bring the power of SAP C4C into Teams.

Our solution is a Microsoft Teams app that implements a variety of SAP C4C features into the Microsoft Teams client. Firstly, we wanted to let users quickly and easily access their C4C data from within Teams. Therefore, we have automated the creation of Microsoft Teams Channels and Teams automatically on a per-customer basis. This means that whenever a new customer is becoming of greater importance to the business, a Microsoft Teams Channel will be automatically created and populated with tabs relevant to the customer. One of these tabs is a C4C customer page, which will display all the information for that customer, right from within Teams. We believe this will be a huge workflow improvement as whenever you would like to discuss a specific customer in a meeting or whilst chatting to a colleague, you have quick and easy access to a complete and holistic view of the respective customer.

We believe that the best way to keep any workflow productive is to ensure a transition is as seamless as possible. Another ground-breaking new feature of this app for this product is the ability to access your personal Cloud for Customer dashboard right from within Teams. That way you can access all your personal tasks, metrics and goals, right from within the Teams application with no fuss. Furthermore, connection has shown to be a vital motivator for anyone working in a Teams environment. Therefore, we have automated messages being sent to Teams groups via Interactive Cards. These will allow for important information to be sent to users in real time, as well as provide some basic interaction.

At Camelot ITLab we are fully dedicated to supporting this software long into the future. We have planned out a long timeline worth of updates for this product. Some of the key features to look forward include:

  • Adjustable permissions for viewing information. This allows for a user to simply invite potential customers to Channels from within Teams
  • Public Microsoft Teams store listings
  • Chatbots with rich AI to perform some basic tasks for your C4C system
  • Customizable notifications and alerts sent via Teams

What can this do for me?

Our C4C app will provide you with a rich and interactive Cloud for Customer experience delivered right from Microsoft Teams. This can lead to increased productivity by not having to constantly switch back to the full C4C experience to change small things or access a small piece of information. Furthermore, we want to foster a community of shared experiences and collaborative working. This is especially important at the moment as we aren’t currently travelling into offices. As such, we want to ensure that your employees stay connected via the chat channels in MS Teams. We achieve this through automated messages into Teams Channels, which can then be used to start a further discussion on a specific topic.

In conclusion, during these trying times one of the most demanding challenges for any business at the moment is to ensure the connection between employee and customer. Software such as Microsoft Teams is highlighting and enabling the ability for employees and customers to stay connected during this difficult period. Furthermore, we want to ensure that sales targets are hit, employees are staying healthy and efficient, and business is functioning well. SAP C4C is a perfect way to ensure that methodology is being followed. We believe that the future lies in a strong connection between these two applications.

If you would like to receive a demonstration of this solution in action, or you would like to get some more information, please contact one our experts at Camelot ITLab.

References

[1] https://www.theverge.com/2020/4/29/21241972/microsoft-teams-75-million-daily-active-users-stats

[2] https://customers.microsoft.com/en-sg/story/822373-deutsche-telekom-telecommunications-office-365-teams

[3] https://retailworldmagazine.com.au/unilever-to-transform-company-with-microsoft-tools/

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