During the current time of social distancing many people are looking for a new sense of purpose of their lives to keep passion and motivation high. Showing your employees ways of how to engage in local Corporate Social Responsibility (CSR) activities will benefit both your local community and the mental well-being of your workforce.  

We are currently living in unprecedented times. The COVID-19 outbreak is transforming the daily lives of organizations and their employees. Changes to the way we work, live and communicate with each other can leave us feeling lost. But this is also the time that enables us to grow, transform and innovate.

For many people contributing to social causes and participating in corporate social initiatives has been a way to bring a sense of purpose into their lives. With their daily lives drastically transformed, keeping the sense of stability while following their purpose and passion can be a live-safer for many employees. Maintaining your focus on CSR activities will not only help your employees and boost your organizational image, but also bring back a sense of normality within your communities, once it is safe to do so.

While many organizations think about scale when it comes to CSR efforts, especially the present situation is a great opportunity to focus on the local communities. Small businesses and local non-profits are currently the most vulnerable. By offering your support and showing how your employees can contribute, will offer much appreciated and immediate help to our local communities. Consider the community you are headquartered in or have regional centers in. Research ways and opportunities to offer help and support and involve your employees while doing so.  Some great examples are:

While providing support, please also remember: This is not the time to boast, as this will certainly backfire. Keep your communication pragmatic, focusing on the objective you are trying to support. Acting authentically and sincere will provide meaningful help and leave a lasting impact and impression.

CAMELOT CAse Study Brenntag NOrth America: People-focused MDM Transformation

Case Study Brenntag North America: Transformation Analytics

The MDM project at Brenntag North America followed a people-focused transformation approach, helped along by insights based on data from transformation analytics.

Download: People-Focused MDM Transformation

Recommended articles


User Experience as a Key Element of Digital Transformation

Looking at the digital transformation objectives, we often see the key focus on automation. Whether it is simple automated rules or …

read more

Blockchain with SAP: SAP HANA Integration

This blog post is an article from a series of articles on the book published in December 2019 “Blockchain with SAP” (Rheinwerk …

read more
Future Value Chain

Chemicals: The Way out of the Downturn

The economic downturn is dampening the mood in the German chemical industry. The trend towards sustainable value creation opens up new …

read more

Reimagine your Value Chain with us

Contact us