Many of our customers use external applications to run mailing campaigns. What they don’t yet have, however, is efficient synchronization between external mailing tools and the SAP C/4HANA Sales Cloud. This means, for example, that email recipients often have to be exported and imported manually. This process is not only error-prone – it also costs a lot of time. We at Camelot have addressed this problem by working on integration with the CleverReach marketing tool, thus automating the exchange of information and simplifying the creation of mailing campaigns. In the following blog post, we will show you how you can use our integration tool to successfully create a mailing campaign from the SAP Sales Cloud in just a few steps, before processing it in CleverReach and evaluating it in the SAP Sales Cloud.

Synchronize Target Groups and Campaigns in the SAP Sales Cloud with CleverReach

After successfully compiling all recipients of the campaign, a target group with a suitable campaign is created in the SAP C/4HANA Sales Cloud. Through our integration tool, the target group and the campaign just created are transferred to CleverReach. It’s not just recipient email addresses that can be synchronized – it’s also possible for other attributes such as name, title and other attributes that you may want to use in your mailing. In the SAP C/4HANA Sales Cloud, you can view the CleverReach information stored for the campaign and also jump directly from the SAP Sales Cloud to your CleverReach to continue working on your mailing.

Switching Over to CleverReach to Continue Editing Mailings

After synchronization, your recipient list from the SAP Sales Cloud will already be stored in the mailing. Therefore, in CleverReach you only need to check the preassigned mailing information and create or select a suitable email template. The recipient attributes thus transferred – such as title or name – can also be used in your email.  

Evaluate Executed Campaigns in SAP Sales Cloud

The results of your complete CleverReach mailings are displayed – fully integrated – in the SAP C/4HANA Sales Cloud campaign and can be clearly assigned to customers and contacts. For example, you can see which contacts have received and opened your mailing, alongside click rates, bounces, and canceled subscriptions. The full reporting capabilities of the CleverReach mailings are thus seamlessly visible and usable in the SAP C/4HANA Sales Cloud. Take a look at our examples:

Conclusion

With our solution, you can easily and quickly integrate your existing or new marketing processes in CleverReach into your SAP C/4HANA Sales Cloud solution and establish a comprehensive customer journey for your customers. Do you also think that our solution can eliminate the need for burdensome additional work? Then get in touch with us.

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